SWOT Analysis

I am carrying out a SWOT analysis on "Essential Waitrose Still Natural Mineral Water".

Product: 

"Essential Waitrose Still Natural Mineral Water".

Price:

40p

Place: 

Top shelf.

Promotion: 

Waitrose would promote their own brand with cheap prices, quality and loyalty. 

Strengths: 

• It's cheap. 
• Loyal to the shop.
• Available in different sizes.
• The packaging is Recyclable.
• Available in different styles; still and sparkling. 
• It's British.

Weaknesses:

• It's not part of a well-known brand, this could put people off.
• It's only sold in Waitrose.
• Not as many people shop in Waitrose as they do Tesco and ASDA etc.

Opportunities:

• Possible create flavoured version.
• Competitions or promotions.
• Ethical promotions. 
• Lower price.
• Better image.

Threats:

• Competition, such as; Evian, Volvic etc.
• Chemicals.
• Natural disaster on the source of their water. 

I understand that companies and organisations carry out a SWOT analysis for analysing their resources and environment. Along with this, it's used as part of a businesses marketing plans to understand their target market and opportunities. A SWOT analysis can be used on individual products or a organisation as a whole. Not only are they used at the developing stage of a product but throughout it's whole lifetime; this helps them find out wether they have succeeded or failed in creating this product.