Cultural Olympiad - Task 2, Target Audience

Target Audience Statement

The London 2012 Cultural Olympics’ target audience is very broad; meaning they are not concentrating on one particular age group. This has caused them to limit the people attending. The activities available are not for any particular age range, so it might not interest a net audience; consequently losing visitors. Along with this, the main festival, activities and attention are based in and around London; this alienates other parts of the UK and ultimately alienating a big chunk of their potential audience.

I believe the target audience for this event will be 18-25. I think this because this age bracket is young, fresh and open to trying new activities. Also, they will have finished most of their education; meaning they have more free time. I understand that some of these may be working, but this will also allow them free time unlike education. Along with this, they will also bring new talent and ideas to festival. Also, this age range will be more accessible with marketing as they will be more likely to be using the Internet, travelling, going to the cinema and reading – all these activities and places will be an opportunity for the organisers to advertise in.