Creative Solutions
The
London 2012 Cultural Olympiad lack in advertising, I believe this to be their
biggest weakness. With this in mind, I have decided to design a
billboard/poster campaign to help them advertise. These images will be placed
on bus stops, billboards, walls, shop windows etc. With everyone slowly
becoming aware of their services, this will hopefully get more people involved,
as they will be more educated about the Cultural Olympiad and what they
provide. Along with this, I believe that advertisement is the best route to
take with this particular project as not everyone has the technology or
accommodation for marketing strategies such as through-the-door leaflets, emails,
TV adverts etc. This way, the public can see the advertisements when they are
out and about. The print marketing will then hopefully, start a word-of-mouth
effect. This again, will attract more visitors and competitors.
No comments:
Post a Comment