Thornton's - Tesco

Thornton’s Partnership with Tesco:

Shops such as Tesco and Sainsbury’s have a partnership with Thornton’s. These shops are selling Thornton’s chocolate at a reduced price. For example, over the Christmas period, Tesco were selling a Thornton’s set at half the price, meaning that Thornton’s will miss out on £7.99 every time someone buys it. With this in mind, we believe that it’s actually destroying the company. On BBC News, there is an article from Summer 2011, and Thornton’s stated, “…weak trading comes as a number of retailers are struggling against a backdrop of lower consumer spending.” We think this because people will rather go to Tesco and other shops to buy the products for a cheaper price and convenience. To solve this, we feel it would benefit Thornton’s, if they were to cut off this partnership; making potential customers shop in Thornton’s if they want their chocolate.

Star & Moon aim to re-brand Thortons will a new image that suggests class and specialty. We want the customers to feel special and exclusive when they shop in Thorntons. We aim to do this by changing the logo, slogan, colour scheme, shop layout and adding new chocolates to the range.