Thornton's - Action Plans

Action Plan (18^th January 2012):

Today, Emma and me came up with the main ideas:

Hold events to make chocolate yourself:

• The event will be free.
• The chocolate people make is free to take home.
• There are stalled classic Thornton’s chocolates and products.
• People pay for any extras (wrapping, packaging, deals and bundles)
• NSPCC are involved in this event – for every 15 sales we donate half
• Competitions and raffles to win prizes including hampers and short holidays

Seasonal events:

• Easter, Valentine’s Day, Birthdays, Christmas, Halloween, Weddings, Mother’s Day
• Main seasonal events are Easter and Valentine’s Day
• Easter – eggs, chicks, bunnies, baskets
• Valentine’s Day – red, hearts, bears, lips
• Packaging – choice of colours, ribbons, wicker baskets, boxes

New look (logo & slogan):

• Have chocolate dripping from the Thornton’s logo
• For each season, put something suitable; for example, eggs and rabbit for Easter
• New slogan – new slogans for each season

Promoting:

• Create and design adverts to promote the event
• Adverts are to be published online, magazine, buses, TV
• Create a double side leaflet that would be put into bags in the shop
• Thornton’s Twitter

Adverts:

• Online – via animation (Photoshop)
• Side of buses – one or two lines, image, date, website, logo
• Bus stops – one or two main lines, big image, date, more information, logo
• Magazine – poster, image, logo, date, website (Illustrator) 

Software:

• Adobe Illustrator CS3
• Adobe Photoshop CS3
• Microsoft Word
• Microsoft PowerPoint

Completed: We came up with ideas, and created some different logo designs between us for different seasons. Also, Chloe made a one-off NSPCC Thorntons logo to advertise their link with the event.

Action Plan (19^th January 2012):

Emma wasn’t here today, so I worked on the logos and media plan:

Slogan Idea: “Don’t resist temptation.”

Completed: media plan, slogan idea, PowerPoint and shop leaflet “front” design idea.

Action Plan (25^th January 2012):

Today, Emma and me will work on the seasonal logos, and putting the pitch PowerPoint together.

Completed: Valentine’s Day logo, Easter logo ideas, Christmas logo ideas, more of the PowerPoint.

Action Plan (8^th February 2012):

Today, Emma and me will present our pitch to our client.

Completed: Our pitch.