Thornton's - Advertisement

Advertisement:

Magazines:

Our target audience is females, aged 20-40. With this in mind, we think it would benefit Thornton’s to advertise in magazines such as Take A Break, Woman and OK! etc. The advert will be the same as the bus stop, because it creates secrecy along with providing information on what’s happening and when.

TV:

Instead of paying for stand-alone adverts, we think it would be better to sponsor TV programmes as then it’s guaranteed to be seen by at least someone. We think Thornton’s should start a partnership with ITV and sponsor programmes such as Take Me Out and Coronation Street. This will involve the Thornton’s logo being shown at the beginning and end of the programme and before and after every break; this will hopefully bring in many customers.

PR:

In Cascades in Commercial Road, Portsmouth, there is a Thornton’s shop with a space available outside to place out “DIY” booths – if it’s not already in use. With having it in Cascades, we don’t have the worry of rain etc. This will be advertised in magazines, and posters around Portsmouth. At the booths, customers will pay a fee and will be able to make and decorate their own chocolate shapes – such as hearts, bunnies, eggs, lollies etc. If they then like it, they can then go and shop in the Thornton’s store opposite.